Avery Dennison has launched a strategic initiative to transform the company from a materials supplier to an externally focussed brand builder. To drive this strategy, we created a new vision under the now unified Avery Dennison master brand.
To “make every brand more inspiring and the world more intelligent”, this is our new Company vision,and it requires us to take a simpler and more unified approach to the way we communicate and go to market.
One of the first steps in this transformation is to align our businesses more closely with the markets we serve. Our division, formerly known as Graphics and Reflective Products, has been renamed Avery Dennison Graphics and Reflective Solutions. And we will be gradually changing our go-to-market brand from Avery Graphics™ to Avery Dennison®. This will include all our product literature, websites, packaging and back imprint of our current Avery Graphics™ products. This is simply a visual marking change and in no way affects the quality or design of our products.
We want to make this transformation as simple and easy for you as possible. For more information, please visit our dedicated branding website anewaverydennison.com.